Cross Bank has selected Smiley Technologies, Inc. as its new core banking provider. Cross Bank chose to partner with Smiley due to their exceptional service, deliberate innovation, and the efficiencies they would bring to the bank.  

Headquartered in Wynne, Arkansas, Cross Bank has ten locations across nine communities in northeast Arkansas. The $406 million-asset community bank has a history that spans 132 years after its founding in 1891, making it only the second bank to be established in Eastern Arkansas.  

“In our core evaluation process, Smiley clearly stood out from the others,” said David Dowd, President & CEO of Cross Bank. “In addition to helping streamline our operations with their innovative technology, Smiley brought sincerity and honesty you don’t see in the industry. We are excited to be a partner and not just a number with Smiley.”

Cross Bank is the only locally chartered bank in Cross County. The community bank recently re-branded to Cross Bank, unifying Cross County Bank and First Commercial Bank. Looking to the future, Cross Bank is committed to providing its customers with the highest quality service and carrying on its tradition of strength and stability in the region. More information about Cross Bank can be found at https://www.mycrossbank.com/  

“We are excited that Cross Bank has chosen to partner with Smiley,” said Elizabeth Glasbrenner, President & CEO of Smiley Technologies. “From the start, we both shared the same vision of the importance of people, service and innovation to ensure a collaborative partnership.”

Based in Little Rock, AR, Smiley Technologies, Inc., is a core and digital provider for community banks that was founded in 2002 out of the need for better software and superior service. Smiley’s mission is to be a trusted voice providing secure, innovative banking solutions, and exceptional customer service to promote value strategic partnerships.

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