May 1, 2024

AI in Banking: Adapting to Change, Embracing Opportunity

AI will revolutionize the banking industry by enhancing efficiency and customer experiences, but leaders must address data privacy, ethical considerations, and workforce transformation to ensure successful integration.

In 2024, few subjects elicit as much intrigue and apprehension as Artificial Intelligence (AI). It’s already a part of our lives, whether you use it knowingly or not, and over the next several years, it will fundamentally change the way we live, work, and interact with the world around us.  

Over the last several years, banking leaders have adapted to massive shifts in the industry, pivoting quickly to digital and cloud-based infrastructure. AI will shake the industry up once again. However, the transition to AI technologies will likely happen even faster than the digital revolution. It’s time to get ahead of the curve.

This article will explain how AI is changing the world and the banking industry and prepare you for what’s ahead. We believe that people will remain at the center of the industry, making important decisions and essentially telling AI technology what to do. AI will take some of the monotony and drudgery out of work, making it more accurate and efficient. This article will explore what’s happening in AI right now, dispel the myths, confront the fears, and explore how AI will shape the future of banking.

The Emergence of Gen AI

First, let’s step back: What do we mean when we say “AI?” Artificial Intelligence is the simulation of human intelligence in machines, enabling them to perform tasks that typically require human cognition. This includes activities like learning, problem-solving, decision-making, and perception. AI systems are designed to analyze data, recognize patterns, and adapt their behavior based on experience, allowing them to accomplish a wide range of tasks autonomously.

While AI has been around in some form or another for decades, Generative AI emerged in 2023. For the first time, Gen AI could create, imagine, and innovate. It could generate human-like responses, images, and even entire narratives. From healthcare to entertainment, from finance to fashion, the potential applications of Gen AI are limitless.  

AI streamlines processes, automates repetitive tasks, and optimizes resource allocation, significantly saving time and cost. It enables organizations to gain deeper insights from large data sets, facilitating data-driven decision-making and strategy development. AI-powered systems improve customer experiences by personalizing interactions, improving service quality, and anticipating customer needs more accurately.

Mitigating Risks of AI: Putting People First

However, alongside these benefits, organizations must navigate potential risks associated with AI implementation. One significant concern is data privacy and security. Since AI systems rely on vast datasets for training and operation, there's a risk of data breaches, unauthorized access, and misuse of personal information. Using AI algorithms raises ethical considerations, such as algorithmic bias and discrimination. AI systems may also inadvertently perpetuate biases in training data, leading to unfair outcomes and exacerbating societal inequalities.

While AI technologies offer immense potential to augment human capabilities and drive organizational growth, their effectiveness ultimately depends on the people using these systems. By putting people at the forefront of AI implementation, organizations can ensure that technology only enhances human experiences.

In addition to putting people first, leaders must thoughtfully implement data governance frameworks to protect sensitive information. They must also actively mitigate algorithmic bias by regularly auditing AI systems, diversifying training data, and making AI decision-making processes transparent.  

Banking Leaders & Scaling AI

Banking leaders are increasingly receptive to integrating Artificial Intelligence (AI) technologies within their institutions, recognizing their potential despite complexities. Two-thirds of senior digital and analytics leaders attending a recent McKinsey forum on Gen AI said they believed the technology would fundamentally change how they do business. The biggest questions for banking institutions are deciding how and where to use Gen AI and fully adopting and scaling AI applications into their organizations.

Scaling Gen AI within banks poses operational challenges. While banking leaders have successfully adjusted operations to cater to customers accustomed to user-friendly cloud platforms, Gen AI has shed light on the need for data and analytics to permeate every aspect of the value chain even more extensively. Business leaders must engage more closely with analytics teams and align differing priorities. This transition remains a work in progress for most banks, with operating models still evolving.

Many banks have successfully adopted and scaled AI, with tangible benefits for customer experience and operational efficiency. For instance, AI-powered chatbots have improved customer service by providing instant support and personalized recommendations, leading to higher satisfaction and lower response times. Additionally, AI-driven risk management systems have helped banks improve fraud detection capabilities and mitigate financial risks, safeguarding customers and banks.  

The Future of AI in Banking

According to the McKinsey Global Institute, banking is expected to have one of the largest opportunities to increase operating budgets through AI: an annual potential of $200 billion to $340 billion (equivalent to 9 to 15 percent of operating profits), mainly from increased productivity.  

In the immediate future, several trends will shape AI's future in banking. One prominent trend is the integration of advanced analytics, which enables banks to harness the power of big data to gain deeper insights into customer behavior, market trends, and risk management. This ability will allow banks to make data-driven decisions with greater accuracy and agility, improving operational efficiency and strategic planning.

Another significant trend is the widespread adoption of natural language processing (NLP) technology. NLP enables banks to enhance customer interactions or internal efficiencies through conversational AI interfaces like chatbots and virtual assistants. These AI-powered tools can provide personalized assistance in many areas of a bank.  Several examples could be:  answer customer queries, and execute transactions seamlessly and intuitively, answer internal stakeholder questions about policies, or summarize meetings and conversations for your staff As customers and employees increasingly expect personalized, on-demand services, NLP-powered solutions are becoming indispensable for organizations seeking to deliver exceptional customer experiences and stay competitive.

Robotic process automation (RPA) is also gaining traction. It streamlines repetitive, rule-based tasks and automates manual processes. By deploying software robots to handle routine back-office operations, such as data entry, account reconciliation, and compliance tasks, banks can free up human resources to focus on more value-added activities where human interaction can have the most significant impact.  

Implementing AI technologies will likely reshape job roles and necessitate the development of new skills among employees. As banks automate routine tasks and leverage AI-powered analytics tools, specific job roles may evolve to require new skill sets, such as data science, programming, and AI expertise. Additionally, there will be a growing demand for professionals with cybersecurity, data privacy, and ethics expertise to address the evolving challenges and regulatory considerations associated with AI adoption in banking. Banks will need to invest in getting educated in the ever-changing environment and invest in workforce development initiatives to ensure that employees are equipped with the necessary skills to thrive in an AI-driven environment.

AI is reshaping the banking industry. Implementing AI into a bank’s operations requires significant investment in technology infrastructure, talent acquisition, and cultural transformation. We will see these changes happen quickly, but banking leaders will still need to be thoughtful about where they choose to implement AI technologies. Banks must develop clear strategies to capitalize on AI's potential and maintain relevance in a competitive environment.

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